Jon Pardi has been unveiled as the new face of Wrangler Retro.
The Country star will appear in the brand’s national television, print, radio and online marketing campaign. Wrangler Retro is a cutting-edge jean and shirt collection features fresh designs, updated fabrics, and a variety of modern fit options for the new cowboy and cowgirl who aren’t afraid to get a little dirt on their boots.
“I grew up watching legendary country musicians rock out in Wrangler and always admired their personal style just as much as their music,” said Pardi, who was raised in honkytonks on the West Coast. “What makes the Wrangler Retro collection special is that it honors the tradition of a classic brand, and also brings a new, contemporary style for everyone who loves the western lifestyle, country music and the way a pair of Wrangler jeans look and feel.”
The partnership with Wrangler Retro comes following Pardi’s chart-topping hits Dirt on My Boots, Head Over Boots and Heartache on the Dancefloor. All three tracks are taken from Pardi’s Gold-certified breakthrough album California Sunrise.
“Jon Pardi has the vintage style, charisma and undeniable musical talent to attract a new and wide audience to the brand,” said Allen Montgomery, Vice President and General Manager of Wrangler Western. “Plus, his genuine love of the Western lifestyle underscores all the reasons why he is the perfect fit for this collection, and Wrangler Retro is the perfect fit for him.”
Pardi recently unveiled the music video for his latest single Night Shift, which debuted exclusively on ESPN. The song is currently Top 30 at Country radio.
In 2019 Pardi will hit the road with Dierks Bentley for the Burning Man Tour.
The Wrangler Retro collection is sold through Wrangler.com and participating western retailers.