Former Britain's Got Talent star Calum Scott has signed a record deal with Capitol Records in the US following the success of his debut single.
A cover of Robyn's Dancing on My Own, Calum's single has achieved over 10 million streams and sold over 100,000 copies worldwide. The song has spent 6 weeks in the UK Top 40 and reached the Top 5 on iTunes in the US and Canada.
The success of Dancing on My Own is in part due to the collaboration with social music company Instrumental who partnered with Calum to launch his career. Over 6 months they worked together to launch a social campaign with a focus on YouTube with no traditional radio support.
Conrad Withey, CEO of Instrumental said “Calum is the perfect example of a new breed of social music talent. We first spotted his potential through YouTube data. The organic audience engagement for the video of ‘Dancing On My Own’ around the world was incredible. We weren’t even aware at that point of his Britain’s Got Talent appearance.”
Emma Banks, Head of A&R at Instrumental said “It’s wonderful to see artists like Calum going on the great things. That’s what Instrumental is all about. He’s an outstanding artist and we now look forward to discovering and developing more talent like him’.
Calum will now join Sam Smith on the Capitol roster working with Virgin EMI in the UK.
