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Become an overnight celebrity with BI Norwegian Business School

BI Norwegian Business School wants to encourage you to study abroad in new advert.

Credit: BI Norwegian Business School

Have you ever wanted to study abroad but been worried that you won’t know anyone?

A new initiative from BI Norwegian Business School aims to ensure that everyone knows your name before you arrive to study. A chosen student will be turned into a celebrity overnight and get their interests widely exposed all over Oslo.

The city of Oslo will be plastered with a wide range of activities, like billboards, posters, in magazine ads and TV commercials. Even the soda machine in the cafeteria will have cans branded with the student´s name, and fellow students will be rewarded if they learn how to pronounce the student´s name correctly.

Studying abroad can be tough but BI Norwegian Business School wants to make it a positive experience and encourage more students to consider making the leap.

A new video entitled A Flying Start has been created to showcase exactly how a chosen student will be turned into a celebrity on campus, and in Oslo, over night. It was produced by Einar Film AS, and directed by the Norwegian actor and director Nicolai Cleve Broch.

You can see A Flying Star below:


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