WeTransfer is collaborating with Penguin Books for the official unveiling of the artwork for Will Self’s new book Shark.
The collaboration will see an excerpt of the book being made available to read absolutely free and without any need to sign-up, exclusively to WeTransfer’s 55 million global users. WeTransfer will be showcasing the book’s striking cover in a unique still-life photograph that will link to retail partner Waterstones.com where the title can be pre-ordered ahead of its September release.
Nalden, Chief Marketing Officer and Co-founder of WeTransfer, said: “Striking imagery has been a mainstay of WeTransfer; showcasing the work of exciting artists is an integral part of our user-experience. Likewise, Penguin has continuously enlisted adventurous designers with a strong vision to bring its publications to life, showcasing that printed books are still a canvas for creativity.
“As design enthusiasts ourselves, Penguin is a company we have always admired, not only for their timeless designs but also their innovative approach to digital communication. One of the previous covers we displayed achieved more than 25,000 clicks to Penguin’s online store in 27 days, so whilst we’re delivering stunning imagery on our platform, we’ve shown our global user-base obviously enjoy these books covers as much as we do.”
Shark is a mind-bending novel, centring around an incredible real event – the largest ever shark attack in human history, when nearly 600 men were killed after the sinking of the US naval vessel that delivered the bomb that would be dropped on Hiroshima.
You can see the cover art for Shark by heading over to http://we.tl/shark. To read the excerpt head over to http://www.penguinblog.co.uk/extracts-2/read-an-exclusive-extract-of-shark-by-will-self/ and enter the password wetransfer.
Shark by Will Self will be released on 4th September 2014.