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Commuters #FreeTheJoy with Cadbury

A new video sees London commuters playing a game for chocolate.


Cadbury has released a new advert for their latest campaign #FreeTheJoy

The advert sees commuters at London’s Waterloo Station participating in an interactive game that’s beamed up on a big video screen above the train gates. Commuters are seen jumping around, waving their hands and kicking the air in a bid to hit various items and win a prize.

Successful participants are then seen receiving Cadbury chocolate for their efforts.

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On lucky commuter commented, ‘I felt like a child again and I’m a chocoholic anyway’ whilst another plays guitar and sings a song about Cadbury.

You can find out more about the campaign on Watch the video below:

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