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Adam Lambert launches AT&T Live Proud 2014

The star launches LGBT meme competition.

Adam Lambert

Adam Lambert has teamed up with AT&T to launch their Live Proud 2014 campaign.

The campaign, launched in celebration of LGBT Pride Month and Pride season, focus on awareness and empowerment. This marks the second year that Adam has teamed up with AT&T for the campaign.

Live Proud 2014 encourages the LGBT community to create their own memes to show how they Live Proud and share them via social media.

Four winners will be chosen with one lucky winner attending a private event with Adam in New York and getting one-on-one time with the star.

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Talking about the campaign Adam said: “For me, I choose to “Live Proud” through my fans and my music. By creating personal and empowering music that my fans can relate to, I aim to inspire and motivate them every day.”

He added: “I’m excited to be a part of this great movement that showcases AT&T’s commitment to enriching and strengthening the lives of LGBT individuals everywhere.”

“No matter what you believe in or what you identify as, this campaign gives you the opportunity to be loud and proud about who you are.”

Check out the one that Adam already posted below:

Adam Lambert

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