Soap fans need not worry about going on holiday and missing their favourite shows any more.
Virgin Atlantic has teamed up with ITV to offer a catch-up service for Coronation Street and Emmerdale on their flights. The airline is the first to offer the on-demand service as part of its award-winning in-flight entertainment.
Reuben Arnold, Director of Brand and Customer Experience at Virgin Atlantic, said: ‘Here at Virgin Atlantic we are always looking for new ways to add to our customers’ experience every time they fly with us. This latest venture with ITV is another great example of this. We’re really excited to be able to offer our customers a chance to catch up on their favourite ITV soaps as part of our already outstanding in-flight entertainment package’.
Martin Goswami, Director of Pay and Distribution at ITV, said: ‘Soaps are the cornerstone of ITV’s prime time schedule and a key driver of national conversation up and down the country. We are thrilled to have teamed up with Virgin Atlantic to offer this brand new and exciting service enabling their soap loving passengers to catch up on any episodes they have missed on board their flights.”
The service will launch in November with new episodes downloaded each Tuesday. For more information head over to www.virginatlantic.com