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Katy Perry confirms new album Prism

Publicity stunt reveals new album details.

Katy Perry

Katy Perry has revealed the first details of her new album in a clever marketing stunt.

The singer-songwriter revealed that her new album will be called Prism by plastering the details on the site of a gold-truck that drove through Los Angeles. The truck also displayed the date ‘10.22.13’ (22nd October 2013) which is the release date for the record.

Fans were whipped into a frenzy on Twitter when the picture started circulating and Perry confirmed that it was indeed the details for her new album.

No further details have been released but we’d expect a new single to be on the horizon very soon.

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