‘Immortals’ is a visually stunning fantasy film directed by Tarsem Singh. It boasts a talented cast of actors, including Luke Evans, who plays Zeus, and Freida Pinto who features as Phaedra. Other notable actors, including Henry Cavill, Isabel Lucas, John Hurt and Joseph Morgan, are also featured. 

Greek Mythology as a Pop Culture Staple

In ‘Immortals’, Tarsem Singh offers a captivating take on Greek mythology while weaving together action, fantasy and epic storytelling elements. The plot follows the story of Theseus, who is believed to have been chosen by the gods. With scenes showing features like Phaedra’s temple, Immortals ensures that mythology enthusiasts are fully immersed. 

This trend, where content creators draw upon ancient themes to appeal to audiences, has become common in several other industries. In iGaming, especially in online slot design, where it’s become common to integrate multiple themes, game developers incorporate ancient Greek themes to captivate mythology enthusiasts. A game like the Gates of Olympus slot allows fans to explore jewel-encrusted crowns, dazzling golds and Greek deities in a virtual setup. In other industries like music, songs like Icarus by Bastille reference folklore, such as the myth of Icarus, who flew too close to the sun with wings made of feathers and wax.

New Technology Used in Filming and Production

Filming for ‘Immortals’ took place across several locations in Canada, with principal photography beginning in Montreal on April 5, 2010. A Variety review showed that the movie was partly filmed with 3D technology to enhance its visual display. After shooting a few scenes in 3D, the production team opted for a conversion route to reduce costs. The look of the film was further enhanced with Renaissance painting styles. 

Trevor Morris composed and produced the film’s musical score, which added emotional depth to the already tight storyline. Tracks like ‘Hyperion’s Siren’, ‘To Mount Olympus’, ‘My Own Heart’, and many others are featured in different scenes. 

Immortals’ Continued Success and Relevance

‘Immortals’ was released in November 2011 by Relativity Media to mixed reviews from critics but achieved moderate success at the box office, grossing over $227 million worldwide. This was after the production process cost approximately $75 million. ‘Immortals’ had initially premiered in Los Angeles early on in the same month. MTV celebrated the film as one of the year’s best films, while Guy Loges listed it among the top twenty films of 2011. 

In March 2012, the film was released on DVD, Blu-ray Disc and 3D in the UK, US and Canadian markets. It sold over 1.2 million units during the first week through the 20th Century Fox Home Entertainment and approximately 650,000 DVD units in the last week of March. Another 100,000 3D units were sold during the first week of the US release. The film enjoyed a multicultural penetration, with Russia, China and South Korea ranking as the movie’s highest-grossing territories.

Overall, Immortals’ visual spectacle and action-packed scenes have cemented its status as a notable entry in the fantasy genre. With more content creators turning to age-old themes like ancient Greek mythologies, we will likely see more adaptations similar to ‘Immortals’.