Country newcomer Elizabeth Nichols continues her rapid rise with the release of her new single ‘Oh The Things Men Do,' out now via PULSE Records. Packed with humour and pointed observations, the track pokes fun at self-proclaimed charmers whose romantic efforts are more performance than authenticity. The music video leans into the playful premise, following Nichols as her picture-perfect Prince Charming reveals himself to be a toad before the night is over.
In creating the song, Nichols and co-writers Steve Rusch, Laura Veltz, and Steph Jones swapped stories about the transparent tactics some men use to impress women. “We set out to turn that conversation into a song that reflected how baffling and amusing we found their see-through and predictable maneuvers,” Nichols says. She hopes the track will also serve as a reminder to young listeners not to be fooled by gestures that look romantic but lack real substance.
‘Oh The Things Men Do' arrives exactly one year after Nichols released her debut track, ‘I Got A New One' — the song that unexpectedly launched her music career while she was finishing her first semester of law school. Its viral success prompted her to leave law school behind and pursue music full-time, a decision that has led to one of the most impressive breakout years in recent country memory.
Now 23, Nichols has racked up more than 60 million streams, amassed nearly one million social media followers, and landed on multiple artist-to-watch lists. In just the past year, she has signed a record deal, secured management and booking representation, released her first EP Tough Love, performed her first-ever live shows, filmed her first official music video, and made her Grand Ole Opry debut — with another appearance scheduled for this weekend.
Her breakout moment earlier this year came when I Got A New One received the Kellyoke treatment on The Kelly Clarkson Show, sending the song to No. 1 on the iTunes Country chart for weeks and introducing her to a global audience. She has since appeared on high-profile stages including the Kentucky Derby, CMA Fest, and the Bluebird Cafe.
“What an unexpectedly wonderful year,” Nichols says. “I’m so unbelievably grateful for such a whirlwind year and to my family and team for coming along on this journey with me. It’s an honor of a lifetime to know that people are affected by the music I’ve made in some way. I'm excited to see what next year will bring and even more excited to keep sharing what I'm creating.”
