Tyler Rich has released the music video for ‘Whiskey Go Bad', directed by John Asher and Jay Diaz.
The video was filmed at The Late Great in the Virgin Hotel, Nashville. It comes hot on the heels of Rich's new album ‘Hello California‘, which came out recently. Watch the video below:
“‘Whiskey Go Bad’ is about embracing the present and not waiting for the ‘perfect’ moment to enjoy life,” says Rich. “It’s a reminder that the best moments are happening now, and saving things for a future ‘special occasion’ can mean missing out on the memories being made today. The song uses top-shelf whiskey as a symbol for the things we often hold onto for later- but whether you’re reconnecting with old friends or stepping into a new chapter, the real magic happens when you savor the moment. Life’s too short to let the good stuff – whether it’s whiskey or time – go to waste.”
Set in a lively bar, the video captures patrons dancing to Rich’s performance while sipping High West Whiskey. Adding to the excitement, acclaimed singer-songwriters Clayton Johnson and Erin Kinsey make special appearances. Johnson and Kinsey will also join Rich on select dates of his upcoming The Hello California Tour.
‘Whiskey Go Bad' was co-written by Rich, Blake Bollinger, and Reid Isbell, will be part of the setlist for his headlining tour, which kicks off this week in Petaluma, CA. Special guests Jonathan Hutcherson, Clayton Johnson, and Erin Kinsey will join Rich on select dates.
The Hello California Tour
- March 20 – Petaluma, CA | Mystic Theatre*
- March 21 – San Jose, CA | Club Rodeo Rio*
- March 22 – Medford, OR | The Rocky Tonk Saloon*
- March 24 – Ketchum, ID | 5850 Fest (festival date)
- March 27 – West Hollywood, CA | Troubadour*
- March 28 – Roseville, CA | Goldfield Trading Post*
- April 2 – New York, NY | The Mercury Lounge ^
- April 3 – Boston, MA | Brighton Music Hall ^
- April 4 – Buffalo, NY | Buffalo Iron Works ^
- April 5 – Plain City, OH | The Grainery ^
- April 10 – Nashville, TN | Exit/In #
- April 11 – Atlanta, GA | Center Stage – Vinyl #
- April 12 – Charlotte, NC | Neighborhood Theatre #
- April 13 – Washington, DC | Union Stage #
- May 1 – Chicago, IL | Joe’s on Weed Street #
- May 2 – Grand Rapids, MI | The Intersection – The Stache #
- May 3 – Detroit, MI | El Club #
With support from
* Jonathan Hutcherson
^ Clayton Johnson
# Erin Kinsey
