‘Bullseye' has been recommissioned by ITV for a brand new series, fronted by Freddie Flintoff.
Flintoff returns to host alongside scorer Richard Ashdown, joined by some of the world’s best professional darts players who will once again take to the oche to win contestants some of the best prizes on TV. Having successfully returned to ITV in 2024, ‘Bullseye’s modern reincarnation has reached nearly 15 million viewers, with seven million tuning in to watch last year’s Christmas special alone.
Flintoff said: “It’s great that ‘Bullseye' still has a special place in the nation’s heart, as it does mine, and I loved bringing it back on TV screens. I can’t wait to see what a new season brings.”
Katie Rawcliffe, Director of Entertainment, Reality & Daytime Commissioning ITV added: “'Bullseye' is a cherished format which has proved incredibly popular with viewers since its return, undoubtedly helped by Freddie. We’re thrilled to be bringing another series to screens later this year.”
Lily Wilson, Managing Director, Bright Entertainment also said: “We are thrilled to be bringing the iconic ‘Bullseye' back to British TV audiences later this year. With Freddie Flintoff equally as adored by the public, he is the perfect host for this modern take on a TV classic.”
Laura Wood, Managing Director, Bullseye Group Limited said: “'Bullseye' is one of Britain's most iconic television brands, and I'm thrilled to see it continue to resonate with viewers across generations. Freddie has embraced the show's heritage while helping introduce ‘Bullseye' to new audiences. I'm delighted to build on the success of its return and bring more of the fun and entertainment that has made ‘Bullseye' a British favourite for over four decades.”
Produced by Bright Entertainment, the multi-award-winning ITV Studios label behind ‘The Chase', ‘Bullseye' sees three pairs of contestants, each containing an amateur dart player (the ‘thrower’) and their team partner (the ’knower’), compete against each other. Teams test their skills at throwing darts at different game boards whilst answering questions correctly for points and a fabulous range of prizes.
Progressing through the show, three teams are then whittled down to one final pair who can go on to risk all their money and prizes for ‘Bully’s Mystery Star Prize’, which is usually a new car or a fabulous holiday.
The complete family entertainment format is one of the UK’s most successful and best-loved gameshows and has a broad demographic appeal. The original series regularly pulled in audiences of up to 10 million viewers for ITV at its peak between 1981 and 1995.

