BTS has announced the launch of ‘BTS The City ARIRANG Seoul', which is set to run in Korea from 20th March to 12th April 2026.
The news is the latest in a string of announcements for the K-Pop legends, following the confirmation of their fifth studio album ‘ARIRANG' and their Netflix special ‘BTS Comeback Live: ARIRANG'. ‘BTS The City ARIRANG Seoul' will unfold across Seoul, featuring experiential content that blends music and media, alongside installations designed to harmonize with the cityscape. Through this massive scale project, BTS is set to transform the entire city of Seoul into a riveting cultural experience.
On the day of the album release, 20th March, major Seoul landmarks such as Sungnyemun and N Seoul Tower will be illuminated with media façades. By adding modern media art to cultural heritage sites like Sungnyemun, ‘The City Seoul’ project will create iconic scenes where tradition and the present coexist, introducing the value of Korea’s cultural heritage to a global audience.
At Yeouido Hangang Park, a lounge-style program will run through 22nd March, inviting visitors to gather, share, and enjoy BTS’s music together. In April, installations will spread across Seoul, transforming stone walls, stairways, and tree-lined streets into exhibition-like spaces. BTS’ song lyrics will be brought to life through media installations featuring light and video.
BIGHIT MUSIC stated, “During ‘The City Seoul’, we worked in collaboration with the Seoul Metropolitan Government to design programs that allow both tourists and citizens visiting Seoul to experience the culture and art of Korea while celebrating BTS’ return in a multi-dimensional way. We have also prepared partnership events across various sectors, including F&B and mobility.”
BTS previously showcased a massively successful ‘BTS Permission to Dance the City – Las Vegas’ in April 2022 in Las Vegas, and ‘BTS <Yet To Come> The City in Busan’ in October of the same year. ‘The City Seoul’ project is an urban concert playpark that offers an expanded fan experience with a wide range of attractions and events throughout the city, providing an expansive and immersive experience for fans to enjoy beyond the concert.
Detailed schedules and program for ‘The City Seoul’ will be announced at a later date via the BTS channel on the global superfan platform Weverse. It will launch in Seoul and is planned to roll out sequentially across major cities around the world.
