Puerto Rican superstar Bad Bunny has been announced as the Half-Time Show performer for the Apple Music Super Bowl LX Halftime Show at Levi’s Stadium in Santa Clara, California on Sunday 8th February 2026.
The new was announced by Apple Music, the NFL and Roc Nation. Watch the trailer for the Half-Time show below:
“What I'm feeling goes beyond myself. It's for those who came before me and ran countless yards so I could come in and score a touchdown… this is for my people, my culture, and our history. Ve y dile a tu abuela, que seremos el HALFTIME SHOW DEL SUPER BOWL.” – Bad Bunny
Commented Shawn “JAY-Z” Carter, “What Benito has done and continues to do for Puerto Rico is truly inspiring. We are honoured to have him on the world's biggest stage.”
“Bad Bunny represents the global energy and cultural vibrancy that define today’s music scene. As one of the most influential and streamed artists in the world, his unique ability to bridge genres, languages, and audiences makes him an exciting and natural choice to take the Super Bowl halftime stage.” said Jon Barker, SVP of Global Event Production for the NFL. “We know his dynamic performances, creative vision, and deep connection with fans will deliver the kind of unforgettable experience we've come to expect from this iconic cultural moment.”
“The Halftime Show is the ultimate celebration of music and culture, and few artists embody that intersection more perfectly and authentically than Bad Bunny,” said Oliver Schusser, Apple’s Vice President of Music, Sports and Beats. “At Apple Music, we’ve had the privilege of working closely with Bad Bunny over the years and watching his meteoric rise into one of the most influential artists of our time has been truly incredible. His music has not only broken records but has elevated Latin music to the centre of pop-culture and we are thrilled to once again partner with the NFL and Roc Nation to deliver this historic performance to millions of fans worldwide. We know this show will be unforgettable.”
Following the announcement Bad Bunny appeared on Apple Music’s Halftime Headliner Special with Zane Lowe and Ebro Darden, where he reflected on the magnitude of putting Puerto Rico on the stage: “I’m always doing everything with purpose and of course everywhere I go, I always represent and I always put my country, my music. I really am figuring out what I’m going to do on this show. But it’s going to be good.”
He also opened up about receiving the phone call about the show from JAY-Z: “It’s crazy because I was in the middle of a workout. So I remember that after the call, I just did like a hundred pull ups. I didn’t need more pre-workout shit or whatever. It was very special. It was so special.”
Watch Bad Bunny on Apple Music’s Halftime Headliner Special with Zane Lowe and Ebro Darden below:
The Apple Music Super Bowl LX Halftime Show telecast will be produced by DPS with Roc Nation and Jesse Collins serving as executive producers, and Hamish Hamilton serving as director. Roc Nation also serves as the strategic entertainment advisor of the live performance.
