The highly anticipated film adaptation of Wicked soared to a massive $163 million global box office opening, setting the stage to become the biggest Broadway-to-film adaptation of all time. This achievement follows in the footsteps of the original Broadway production, which remains the second-highest-grossing theatre production in history.
To celebrate the film’s success, CasinoTop3 compiled a list of must-visit destinations for fans, inspired by Wicked and The Wizard of Oz. Using online search data, these spots highlight the magic and legacy of the iconic stories.
Top 5 Destinations for Wicked Fans
1. National Museum of American History – Washington, D.C.
- Searches: 7,000 monthly
The National Museum of American History, part of the Smithsonian Institution, takes the top spot thanks to its display of Dorothy’s ruby slippers from the 1939 Wizard of Oz film. Donated anonymously in 1979, the iconic shoes now reside in the museum’s new “Entertainment Nation” exhibit. This is a must-see for fans of Oz history and its enduring impact on popular culture.
2. Skagit Valley Tulip Festival – Washington State
- Searches: 2,000 monthly
Held each April, the Skagit Valley Tulip Festival transforms the region north of Seattle into a colourful wonderland reminiscent of Munchkinland. Seattle itself, dubbed “The Emerald City”, adds a further touch of Oz-inspired allure. The festival is a magical escape for those seeking to immerse themselves in vibrant floral landscapes.
3. Sky Studios Elstree – Borehamwood, UK
- Searches: 1,700 monthly
Parts of the Wicked movie were filmed at Sky Studios Elstree, a cutting-edge production space in Borehamwood. The studio celebrates its cinematic legacy with plaques and displays. Fans of Wicked and film enthusiasts alike can enjoy visiting the area where scenes from the blockbuster were brought to life.
4. The Clermont Hotel – London Victoria, UK
- Searches: 1,600 monthly
This elegant hotel offers a Wicked-themed brunch, perfect for fans planning to attend the Victoria Apollo Theatre—just a three-minute walk away—where Wicked has been performed since 2006. Pairing fine dining with theatrical magic, The Clermont Hotel is a fan-favourite destination in London.
5. Oz Museum – Wamego, Kansas
- Searches: 1,300 monthly
Located in Dorothy’s home state, the Oz Museum in Wamego houses over 2,000 artifacts related to The Wizard of Oz. From memorabilia from the 1939 film to items from L. Frank Baum’s original book series, the museum is a treasure trove for fans. Highlights include original scripts, costumes, and vintage toys that celebrate the world of Oz.
A Wicked Success Story
As Wicked continues to dominate at the box office, these destinations provide fans with an opportunity to delve deeper into the world of Oz and celebrate the cultural phenomenon surrounding the story. Whether you’re marvelling at Dorothy’s ruby slippers or walking the grounds of Sky Studios, there’s something for everyone in this magical journey.
To explore more fan-favourite spots, visit CasinoTop3 for the full rankings.

