The ongoing debate surrounding the use of AI-generated vocals in music has reached a new height with an exclusive Variety feature article by Jem Aswad, the executive music editor. The report sheds light on a growing controversy stirred by plans from the Marriott Estate to release “new” recordings of the late Steve Marriott, an iconic figure in the history of rock music, utilizing AI-powered technology.
According to Variety, a host of celebrated musicians, including Marriott's former bandmates Kenney Jones and Peter Frampton, have united with Mollie Marriott, Steve's daughter, in opposition to the project. Other notable figures joining the protest include Robert Plant, David Gilmour, Paul Weller, and Bryan Adams, among others.
Los Angeles-based independent label Cleopatra Records has been in discussions with the Marriott estate regarding the completion of Marriott's unfinished demos using AI technology. Although Chris France, the managing director of Marriott’s estate, has stated that there are currently no confirmed plans to use Marriott’s voice on AI recordings, discussions with potential suitors are ongoing.
Jerry Shirley, a founding member of Humble Pie, confirmed that Cleopatra Records attempted to create an AI-generated version of Marriott singing ‘Georgia on My Mind.' However, the result was met with disappointment, described by Shirley as “horrible” and far from Marriott's authentic voice.
Mollie Marriott, in an official statement, expressed her opposition to the AI-generated recordings, citing concerns about preserving her father's legacy. She emphasized that the surviving family members have no involvement in the estate's decisions and highlighted the financial motives behind the project.
Steve Marriott, widely regarded as one of the greatest rock ‘n' roll singers of all time, co-founded influential bands like Small Faces and Humble Pie. Small Faces, in particular, made significant contributions to the British music scene with hits like ‘Itchycoo Park' and ‘All or Nothing.' Marriott's legacy as a powerhouse vocalist and songwriter remains unparalleled, making the use of AI-generated recordings a contentious issue among fans and fellow musicians. Most recently Country legend Randy Travis released his first new song in 11 years after a stroke left him unable to talk. However, his AI-generated vocals were done with his consent and the co-operation of his wife, manager and team. The difference with Marriott is that he isn't able to sanction the use of AI himself.
Marriott's enduring influence on rock music transcends generations, with his distinct vocal style leaving an indelible mark on the genre. His tragic death in 1991 was a loss to the music world, but his timeless contributions continue to inspire artists to this day.
