Diesel has partnered with PlayStation for the release of the hotly anticipated Days Gone on PlayStation 4. On 19th April, one week ahead of the game launch on 26th April, Diesel will drop a limited-edition collection of clothes and accessories that are inspired by what is one of the most hyped PlayStation releases of the year. The capsule collection will be available in select markets across Europe, Japan, and on the Diesel website.
Diesel has been linked with the gaming world since the 1990’s: the brand was a pioneer in in-game marketing, recognising computer programs as an important media platform as far back as 1997, when it began with the first of its gaming collaborations. From a customized PlayStation to the game Protokid.com (developed to promote Diesel’s then new children’s clothing line), Diesel’s projects in this field have been cutting-edge and innovative—and way more than just “a logo in a game.”
View some images of the Diesel capsule collection in our gallery:
The collection will feature one denim jacket, one denim vest, four t-shirts and one baseball cap. Denim, throughout, is partially distressed and graphically treated, with the main character’s initials, wings, biker-inspired patches, graffiti and studs. Tees also portray this aesthetic, Moto-inspired flare. The Days Gone game insignia, too, appears in the capsule.
Additionally, from 19th April, selected Diesel stores will give customers a chance to play Days Gone—up to one week prior to its official release date. These stores will feature a PlayStation 4 console on site, through which users may play the game.
Watch the Days Gone story trailer below: