Kip Moore has released the emotional music video for his latest single Last Shot.
Directed by PJ Brown, a longtime friend and collaborator of Moore’s, Last Shot is an inspiring interpretation of the sentiment behind the track. It follows the journey of a young girl as she faces the reality of her life being cut short.
The video reinforces the message that life is short and you should make the most of every day you have.
“When we first talked about the video for this song, I felt like I wanted to tap into the deeper meaning behind it,” said Moore. “How that feeling of desperation and realization that every second matters, can sometimes be the motivation you need to really take action. I’ve always been a big believer of living in the moment and I hope people are inspired in some way by this video to do the same.”