Farah have partnered with the award-winning Rampage Sound System to create a mini documentary celebrating the influence of sound systems in the UK from the early sound systems at Notting Hill Carnival to the massive impact the culture has had on today’s urban UK music landscape. The documentary features the BBC’s Soul and R&B figurehead Trevor Nelson MBE, godfather of UK hip hop and Carnival veteran Rodney P, pioneer of the grime scene and Boy Better Know member Jammer, reggae and dancehall champion Toddla T, who has fronted 1xtra’s Jamaican tour, Tipper Irie from the iconic Saxon Studio International sound system, UK reggae and sound system legend Sweetie Ire and authority on black music in the UK, head of music at Westminster University and former member of Steel Pulse, Mykaell Riley. The film is presented by Rampage Sound System’s own Treble T.
Farah’s inspiration for the Autumn / Winter 2017 campaign comes from sound system culture. The documentary pays homage to pioneers of style and looks beyond the clothing to draw influence from club night posters, carnival sound systems and record sleeves to capture the vibrancy of life in Westbourne Park in 1975.
Watch the video below: