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Vanessa Hudgens helps King bring Bubble Witch 3 Saga to life in NYC

Interactive laser tag pop-up.

Credit: Diane Bondareff/Invision for King/AP Images

Last week, King celebrated the launch of its latest release, Bubble Witch 3 Saga, with an adult-only, immersive, laser tag pop-up experience in the heart of New York City.

King teamed up with singer-actress Vanessa Hudgens to host a fully immersive, enchanted pop-up experience in New York, inviting adults to connect with their inner-child, join in on the fun and escape their hectic schedules and daily stressors.

The whimsical pop-up saw Bubble Witch 3 Saga come to life through a reimagined game of laser tag, where two teams navigated through the maze of Stella’s enchanted forest and completed a series of bubble-shooting challenges. King recreated the new elements from the game to bring the game’s fantasy world to players on a grand scale including the brand new aiming line and Stella’s magical house.

Watch a video about the experience below:

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Vanessa Hudgens said:

[blockquote]Playing Bubble Witch 3 Saga is the perfect way relax to when I have a bit of spare time on set. It gives me a perfect opportunity to escape for a few minutes! I really enjoyed practicing my bubble shooting skills at the Bubble Witch 3 Saga laser tag course in New York City – all the different game features were brought to life. It really blurred the lines between reality and the Bubble Witch world![/blockquote]

Bubble Witch 3 Saga is available to download for free from the Apple App Store, Google Play, Amazon App store, Windows App Store and Facebook. Check out the official Bubble Witch 3 Saga website for more information.

View some images from the launch in our gallery:

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