David Beckham has expanded his relationship with H&M following the success of his Bodywear collection it has been announced.
The former footballer turned fashion star has created a new Bodywear spring collection and launched the Modern Essentials selected by David Beckham range. Both collections are set to launch worldwide on 5th March 2015.
“I am thrilled to continue and extend my collaboration with H&M by selecting my favourite pieces from this spring’s Modern Essentials collection. Each piece is a new wardrobe classic that will update every man’s spring wardrobe with great style. Marc Forster is one of my favourite directors – I can’t wait to reveal the new campaign with H&M,” says David Beckham.
The launch of Modern Essentials is marked with a brand new photoshoot and a film by director Marc Forster (World War Z, Quantum of Solace).
“Most of us are familiar with David’s innate sense of style and design, however it was his acute eye for cinematic storytelling that struck me during the filming of this campaign. He doesn’t make H&M clothing look good, he makes it look great,” says Marc Forster known for directing the films Monster’s Ball, Finding Neverland, Stranger than Fiction, The Kite Runner, Quantum of Solace, and World War Z.
Take a look at David’s latest photoshoot and watch the Modern Essentials behind-the-scenes video below: