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Dawn of the Planet of the Apes final trailer

The film will take over an entire Channel 4 ad break tomorrow.

Dawn of the Planet of the Apes

Dawn of the Planet of the Apes has a new trailer which was released yesterday.

The final trailer for the movie is packed with plenty of footage that will have you counting down the days until it hits cinemas.

Channel 4 will air a world exclusive preview of Dawn of the Planet of the Apes in an entire ad break takeover and then invite viewers to vote which further exclusive clip they would like to see broadcast in the very next break, via Twitter.

Devised and developed with media agency Vizeum, it will take place at approximately 9.27pm on Saturday 21st June 2014 in the first ad break of the UK premiere of The Hunger Games on Channel 4. As the Dawn of the Planet of the Apes exclusive is introduced viewers will be told to stay tuned until the end of the break to vote for which exclusive clip from the film they’d like to see in the next ad break.

At the end of the break viewers can cast their votes for one of two pieces of exclusive content they’d like to see in the next break by tweeting either #Humanstory or #Apesstory to @ApesMoviesUK.

Votes will be counted in real-time over the following 15 minutes. The next ad break will open with a live voice over announcing the winning content and introducing the further 60 second exclusive.

Dawn of the Planet of the Apes is released on 17th July 2014. Watch the brand new trailer below:

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