MTS has released a brand new video showcasing the data superiority of its 3GPLUS network in India.
The video features a mother giving birth and takes a turn for the quirky when the baby’s hand brings everything to a halt. The baby then uses a variety of portable devices to to access the Internet whilst everyone in the room looks on with surprise.
The baby finds out how to detach its umbilical cord, takes a selfie and starts a live broadcast before using GPS to navigate out of the hospital. The video sports the tag line ‘Born for the internet. MTS 3GPLUS Network’.
The video was conceptualised by Creativeland Asia who used CGI with visual story-telling.
Amitesh Rao, Director – Brand & Media, MTS India, said, “We needed a campaign to reinforce our strongest differentiator – the fact that we have designed and optimized the MTS 3GPlus network specifically for data. At the same time we needed to be true to the MTS brand that talks to today’s 24×7, always-on, data hungry consumer for whom the internet is the biggest opportunity platform there is. The challenge of course was to do all of this in an engaging and entertaining manner, which is what the story of a new-born baby going online to announce himself to the world does perfectly.”
Check out the quirky video below: