Katy Perry has taken an inventive marketing approach to launch her forthcoming third album Prism. The popstar hired a gold lorry to drive round various cities detailing the name of the album and its release date. After capturing the attention of the world it seems it worked. Over recent weeks she’s been teasing first single Roar with a series of videos that say goodbye to the Teenage Dream era and welcome in a new one. Now the song is out, does it live up to the hype?
It’s been a little over a year since Perry released a new single and anticipation for her return has been high. After the colourful campaign of Teenage Dream, all eyes have been on Perry to see if she can maintain the huge success she had with that record. Working with long-time collaborators Max Martin and Dr Luke, Roar is the first taster from new album Prism and it suggests that Perry is going to continue her winning streak.
Roar isn’t the song we expected from Perry’s comeback. It doesn’t have the brash quality that previous album lead singles I Kissed A Girl or California Gurls had. Instead it’s a deceptively catchy track that grows on you the more you listen to it. On first listen you’d be forgiven for shrugging your shoulders but after several listens you begin to see its undeniable charm. Musically it’s a little more mature than her previous work but it maintains the Perry charm that we’ve come to know and love.
As a taster for Prism it’s left us very intrigued. We’ve been fans of Perry for years and everything she releases is worthy of our ears. Roar is a great comeback track and we’re glad she’s done something unexpected. Welcome back to the charts Ms. Perry. We’ve missed you.