Roblox are teaming up with Liverpool FC this summer to bring the team’s players to life in-game. Roblox has a player base of over 90 million people so I’m sure there’ll be one or two Liverpool fans amongst them.
From today, and for a limited time this summer, Roblox users the world over can represent their favourite Liverpool FC players in Roblox by decking out their in-game avatar in the club’s brand-new 2019/20 home kit. As well as featuring the club’s classic Liver Bird crest, there’s a shirt for 11 players from the LFC first team, with names and numbers on the back: players can choose from the likes of the world-beating Mo Salah to last season’s breakout star Divock Origi.
View the 2019 Roblox trailer below:
“We couldn’t be happier to bring Liverpool FC’s incredible legacy and winning spirit to Roblox, as we both share a strong respect for our community of players and fans,” said Craig Donato, chief business officer at Roblox. “The Roblox community will jump at the chance to show their support for one of the world’s most storied football clubs and step into the shoes of their favourite Liverpool FC player.”
Drew Crisp, Senior Vice President, Digital, Media and Marketing, Liverpool FC, said: “As we get ready to kick-start the new season, we’re excited to be teaming up with Roblox to inspire our younger fans, bring them closer to the world of football and connect with Liverpool FC through the power of games and play. This is a great opportunity for young fans to show their support during our pre-season tour in the USA and play in any of the Roblox games as one of their favourite LFC players.”
In addition to the avatar outfits, which are available for free, an exclusive virtual scarf with the “You’ll Never Walk Alone” motto will also be granted to Liverpool FC’s junior members via a code that can be redeemed at https://www.roblox.com/promocodes.
